Only Lewis Hamilton Could Pull Off This Classy ‘James Bond’ Arrival In London With IWC Schaffhausen

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Only Lewis Hamilton Could Pull Off This Classy ‘James Bond’ Arrival In London With IWC Schaffhausen

Seven-time world champion Lewis Hamilton may not have tasted the sweet champagne of victory for some seasons. Still, if there was anywhere that the outgoing Mercedes driver could record his first win in almost three years, it’s the Formula 1 British Grand Prix… and his entrance is classic Hamilton.


It’s been quite the week for Sir Lewis Hamilton: his yet-to-be-named Formula 1 feature film debut has officially welcomed Swiss Luxury watchmakers IWC Schaffhausen as timekeeping partners, and this weekend, the British driver will return to arguably his favourite circuit of the season, just as his team finds a rare vein of form.

Of course, Hamilton is without a win in Formula 1 after the controversial final moments of the 2021 season which saw Max Verstappen claim his maiden WDC title in the sport and usher in a new era of Red Bull supremacy.

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WATCH Lewis Hamilton makes James Bond-style arrival in London below.

After Hamilton confirmed that he would be leaving Mercedes for Ferrari at the end of the season, a lesser-publicised truth that it would also sever a decade-long relationship with revered Swiss watch brand IWC failed to make the same headlines.

But as the pair enjoy one final swansong in Formula 1, the British Grand Prix is the perfect backdrop to celebrate their shared successes over the past 10 years. Arriving in London in a way only Lewis Hamilton knows how, his dramatic entrance down the Thames set the stage for an unforgettable weekend.